1 день назад
Performance Marketing Specialist (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Specialist (AI) (Paid Acquisition/Marketing Data): Managing and optimising paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads for Australian and UK markets with an accent on attribution, campaign performance, and creative analysis. Focus on diagnosing CPA and conversion changes, cross-referencing Branch and platform data, running A/B tests, and using AI tools to accelerate reporting and optimisation.
Location: Hybrid in Sydney, New South Wales, Australia
Company
is a food-tech scaleup helping customers discover restaurants and access real-time deals while helping hospitality venues fill tables and increase revenue.
What you will do
- Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads for Australian and UK markets.
- Monitor daily performance, identify spend anomalies, CPA shifts, creative fatigue, and conversion-rate changes, and take corrective action.
- Build weekly and monthly reports covering spend, CPA, conversion rates, and channel-level trends.
- Analyse Branch attribution data and reconcile platform-reported conversions with independently attributed metrics.
- Coordinate with an external agency on campaign execution, creative briefs, budget pacing, and performance targets.
- Run A/B tests, analyse creative performance, support geo-level budget allocation, and automate reporting and analysis with AI tools.
Requirements
- 2–3 years of experience in performance or acquisition marketing, paid social, or growth roles.
- Hands-on experience with at least two of Meta Ads Manager, Google Ads, TikTok Ads Manager, and Apple Search Ads.
- Strong analytical skills and comfort working with spreadsheets or BI tools.
- Understanding of mobile attribution platforms such as Branch, Adjust, or AppsFlyer, including differences between platform and MMP data.
- Experience with CPA and ROAS optimisation, A/B testing, statistical thinking, and app-install campaigns.
- Clear written communication, strong attention to detail, and experience working with external agencies or media partners.
Nice to have
- Exposure to mobile growth and app-install campaigns.
- Curiosity about using AI tools such as ChatGPT, Claude, or Copilot to improve productivity.
Culture & Benefits
- Fast-moving environment with direct impact on acquisition metrics and growth.
- Collaboration with product, engineering, leadership, and an external agency.
- Hands-on use of AI tools, marketing data infrastructure, and attribution pipelines.
- Staff discounts through .
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