Head of Marketing (PropTech)

Location: Cape Town, South Africa; hybrid with a 4-day office policy

Company

hirify.global operates marketplace ecosystems, including Property24, a leading real estate platform in South Africa and Kenya.

What you will do

• Own and execute Property24’s integrated B2B marketing plan across brand, sales enablement, public relations, activations, partnerships, and events.
• Drive B2B market penetration, agent and developer engagement, onboarding, retention, and commercial growth.
• Develop go-to-market and product marketing initiatives that support revenue enablement and platform adoption.
• Establish measurement frameworks for B2B marketing performance, attribution, brand equity, loyalty, retention, and customer perception.
• Build and lead a small marketing team, mentoring team members and fostering a high-performance culture.
• Manage senior stakeholders across Sales, Product, GTM, Data, CRM, Performance, and PR, reporting progress against OKRs and business outcomes.

Requirements

• 8+ years of marketing experience with deep knowledge of B2B marketing strategy.
• 5+ years of experience leading marketing teams in a fast-paced environment.
• Experience managing substantial marketing budgets and driving ROI through strategic investment decisions.
• Experience with B2B brand management, customer acquisition, retention, customer lifetime value, and commercial impact.
• Ability to use performance measurement frameworks and complex datasets to generate business-growth insights.
• Ability to work from Cape Town under a hybrid 4-day office policy.

Nice to have

• Experience in real estate, proptech, or similar industries.
• Experience working in matrix or complex environments with ambiguity.
• Knowledge of current B2B marketing trends, best practices, and go-to-market strategies.

Culture & Benefits

• Opportunity to work within a global technology group while applying local market expertise.
• Continuous professional development and access to an international network of colleagues.
• Annual performance-based bonus, medical insurance, and flexible benefits compensation.
• Collaborative, inclusive, and outcome-focused working environment.

Hiring process

• CV review followed by an interview.
• Short test and discussion focused on skills and personality.