Integrated Marketing Specialist

Location: Easton, Pennsylvania, United States; approximately 15% travel to job sites, customer locations, and industry events.

Company

hirify.global is expanding its Industrial marketing team to support B2B markets including Energy, Infrastructure, Mining, and Oil & Gas.

What you will do

• Drive alignment between Industrial vertical-market sales leaders and marketing priorities.
• Own full-funnel campaigns across digital, social, email, video, and print from strategy through reporting.
• Build campaign calendars, manage budgets and KPIs, and coordinate internal teams, agencies, and vendors.
• Create case studies, project briefs, application stories, blog posts, white papers, and sales enablement materials.
• Conduct job-site visits, contractor interviews, and owner testimonials to capture field-sourced content.
• Gather market intelligence and contribute to annual and long-range Industrial market planning.

Requirements

• 6+ years of B2B marketing experience; construction industry experience is desirable but not required.
• Ability to develop strategic and innovative marketing campaigns and strategies.
• Strong writing, editing, and proofreading skills with the ability to adapt messaging for distinct audiences.
• Strong collaboration, leadership, project management, and organizational skills.
• Computer proficiency with MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, and Teams.
• Ability to work independently, meet deadlines and budgets, collaborate across regions and time zones, and travel as needed.

Nice to have

• Experience with Canva and Photoshop.
• College degree in marketing and/or communications.
• Construction industry experience.

Culture & Benefits

• High-visibility role collaborating directly with Industrial sales leaders, marketing colleagues, subject matter experts, product managers, and applications engineers.
• Opportunity to work with in-house and agency resources across multiple industrial verticals.
• Work includes customer, contractor, and job-site engagement to develop authentic technical stories.
• Equal Employment Opportunity employer with fair and impartial consideration for qualified applicants.