Senior Paid Social Specialist – Consumer

Location: Mexico City, Mexico; the role is part of the first local office team.

Company

hirify.global operates a large-scale food delivery and logistics marketplace serving consumers across the U.S. and Canada.

What you will do

• Build, QA, pace, optimize, and iterate paid social campaigns across Meta, TikTok, and Snapchat.
• Manage multi-million-dollar monthly digital marketing budgets and monitor CPA, CPC, CVR, and LTV-related metrics.
• Plan and execute A/B creative, incrementality, and bidding algorithm experiments.
• Evaluate audience structures, new platform products, and bidding approaches with platform representatives.
• Diagnose campaign and account issues, communicate insights, and maintain structurally sound accounts.
• Collaborate with U.S.-based channel managers, Creative, Analytics, Martech, and other stakeholders.

Requirements

• English proficiency is required.
• At least 4 years of experience in performance marketing.
• Hands-on experience with media buying, paid social optimization, and strategic planning in an agency or in-house environment.
• Advanced Excel or Google Sheets skills and strong knowledge of digital marketing metrics.
• Strong quantitative, analytical, and problem-solving skills, with the ability to use data for decisions and experimentation.
• Location: Mexico City, Mexico.

Nice to have

• Experience with web and app tracking or attribution.
• Knowledge of SQL.
• Experience with multi-sided marketplace businesses.

Culture & Benefits

• High-ownership, fast-paced, data-driven performance marketing environment.
• Opportunity to help establish the first local office team.
• Exposure to a world-class consumer acquisition program operating at significant scale.
• Close collaboration with U.S.-based teams, analytics, creative, Martech, and advertising platforms.