Marketing Manager - Alpine & Protective, North America

Location: On-site at the North American headquarters in Ogden, Utah, USA; must be based there or willing to relocate to Ogden.

Company

hirify.global is a mountain sports brand within Amer Sports, developing and selling footwear, apparel, skis, bindings, and equipment for outdoor and winter sports.

What you will do

• Build and own the North American marketing strategy for the Alpine and Protective categories across the United States and Canada.
• Manage the regional marketing budget, including ROI modeling, variance tracking, and spend optimization.
• Align product lifecycles, marketing initiatives, sales activities, and global brand direction.
• Develop joint marketing plans for key retail accounts and define in-store, omnichannel, visual merchandising, and retail training frameworks.
• Direct, mentor, and manage two Associate Marketing Managers while setting KPIs and accountability standards.
• Monitor winter sports market trends, competitor activity, and consumer behavior and share business intelligence with Global Brand HQ.

Requirements

• 5–7+ years of progressive marketing experience in consumer goods, outdoor, or action sports industries.
• Deep knowledge of the North American specialty ski retail landscape and alpine ski and freeride industry.
• Advanced data-driven decision-making and campaign performance tracking skills.
• Strong financial literacy covering margins, inventory lifecycles, retail sell-through, and marketing impact on business results.
• At least 2+ years of direct people management experience.
• Bachelor’s degree in Business Administration, Marketing, Finance, or a relevant quantitative field.

Culture & Benefits

• Collaboration with global brand, product, sales, e-commerce, finance, retail, PR, and resort partners.
• Decision-making authority over North American marketing budget allocation and regional strategy adaptation.
• Work within a brand focused on innovation, mountain sports, sustainability, and inclusion.