IT CRM D2C Senior Manager (AI)

Location: Annecy, France

Company

hirify.global is a mountain sports brand within Amer Sports, producing footwear, apparel, skis, bindings, and outdoor equipment.

What you will do

• Build, lead, coach, and develop a high-performing IT CRM D2C team of approximately 7 professionals.
• Lead the delivery, stabilization, governance, monitoring, and incident management of CRM and Consumer Data platforms, including Braze.
• Partner with CRM, Loyalty, Marketing, Digital, Data, Product, and Commercial teams to translate business priorities into technology roadmaps and delivery plans.
• Strengthen data foundations for segmentation, personalization, consumer insights, measurement, and campaign effectiveness.
• Identify and prioritize AI use cases for personalization, campaign optimization, predictive analytics, and consumer intelligence.
• Manage the CRM technology strategy, vendor relationships, technology partners, and budget.

Requirements

• Master's degree in Computer Science, Information Systems, Engineering, or a related field.
• 8+ years of experience leading CRM, Customer Data Platform, Marketing Technology, or Digital Technology teams.
• Proven experience managing and developing high-performing teams.
• Strong expertise in CRM platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or equivalent technologies.
• Knowledge of first-party data ecosystems, customer identity, consent management, GDPR, and personalization strategies.
• Fluent English and intermediate French are required.

Nice to have

• Practical experience integrating AI into business processes and team workflows.
• Experience leading complex international digital transformation initiatives.

Culture & Benefits

• Strategic role in hirify.global's digital transformation and direct-to-consumer strategy.
• Collaboration with international CRM, Marketing, Data, Digital, AI, and Commercial teams.
• Opportunity to shape a consumer engagement ecosystem based on CRM, AI, and Consumer Data technologies.
• Innovative, collaborative environment focused on continuous improvement, inclusion, and sustainability.