Product Category Manager (Outdoor Gear)

Location: Perth Head Office, Rivervale, Western Australia; hybrid work

Company

hirify.global is an Australian outdoor brand that designs, manufactures, and distributes engineered outdoor equipment.

What you will do

• Develop multi-year category strategies, revenue growth plans, and long-term range plans.
• Represent consumer and retailer needs in product development and Stage Gate business cases.
• Lead seasonal range reviews, product lifecycle management, SKU optimization, and range expansion or rationalization.
• Define product positioning, pricing inputs, launch narratives, sell-in materials, and retail education tools.
• Partner with Marketing, Product Development, Sales, Finance, Operations, regional teams, and retail partners.
• Track revenue, margin, product mix, inventory health, sell-through data, and other commercial performance indicators.

Requirements

• Bachelor’s degree in Marketing, Business, Product Management, or a related field.
• 5+ years of experience in category management, product marketing, merchandising, or product management.
• Understanding of product lifecycles, retail environments, and go-to-market processes.
• Strategic thinking, commercial awareness, communication, storytelling, and cross-functional leadership skills.
• Analytical and data-driven decision-making skills, with strong proficiency in Excel, range planning tools, and sales analytics platforms.

Nice to have

• Experience in outdoor, sporting goods, travel gear, or consumer lifestyle brands.
• Experience with specialty outdoor and global retail partners.
• Exposure to international markets or global product planning environments.
• Passion for outdoor adventure and product innovation.

Culture & Benefits

• Work with an international team passionate about the outdoors.
• Hybrid work arrangement.
• Discounts and a gear allowance.
• Volunteering day off and continuous learning and development.
• Employee Assistance Program and 16 weeks of paid parental leave.
• Competitive salary package.