Content Strategist

Location: Singapore General Office

Company

Procter & Gamble’s SK-II is building an in-house creative studio for campaigns, films, product launches, retail, and spatial design.

What you will do

• Own end-to-end content strategy for flagship campaigns, from consumer insight and platform planning to creative concepts.
• Turn data, social listening, and community signals into clear, actionable insights.
• Develop platform-native formats, series, hooks, and creator ideas with art directors and copywriters.
• Track youth culture in China, including Douyin, RED, Bilibili, and WeChat, while monitoring trends in Japan.
• Build scalable content frameworks, formats, and playbooks for brand teams.
• Provide clear creative critique and contribute strong points of view during briefs and reviews.

Requirements

• 5–8 years of experience in creative agencies, social-first companies, or production houses.
• Demonstrated experience developing content strategies and proving their effectiveness with results.
• Deep, current knowledge of Chinese social platforms and youth culture; professional Mandarin is strongly preferred.
• Portfolio demonstrating rigorous strategy and ideas supported by performance results.
• Hands-on experience working with creators and KOLs across at least three major platforms.
• Bachelor’s degree and the ability to turn complex data and research into a clear story.

Nice to have

• Experience with beauty, luxury, or lifestyle brands.
• Experience using AI tools in real content workflows.
• Experience on both the brand and agency sides.

Culture & Benefits

• Work within an in-house creative studio at SK-II.
• Collaborate closely with art directors, copywriters, and brand managers.
• Shape work distributed across Asia and beyond.