1 день назад
Director, Paid Social & Display Marketing
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Paid Social & Display Marketing (Paid Media/E-commerce): Own paid social and display marketing strategy, execution, and measurement for Coupang’s Taiwan expansion with an accent on customer acquisition, retention, media efficiency, and incrementality. Focus on leading channel teams, managing large-scale budgets, designing lift studies, evolving attribution frameworks, and presenting investment recommendations to senior stakeholders.
Location: Taipei, Taiwan
Company
is an e-commerce company reimagining the shopping experience through services including Rocket Delivery and Rocket Overseas delivery.
What you will do
- Own strategy, planning, and execution for paid social and display channels in Taiwan across Meta, TikTok, programmatic display, and other publishers.
- Manage large-scale media budgets, including forecasting, pacing, and reallocating spend based on marginal returns, incrementality, and seasonality.
- Build, lead, and develop a team of channel managers and specialists.
- Partner with marketing channel leaders, creative, product, and data science teams to connect media execution with business outcomes.
- Drive measurement excellence through conversion lift studies and attribution frameworks beyond last-click.
- Manage platform partnerships and present performance, forecasts, and investment recommendations to senior stakeholders.
Requirements
- 10+ years of digital advertising experience, including 5+ years in paid social and/or display at significant investment scale.
- 4+ years of people-management experience.
- Hands-on experience with major advertising platforms, including Meta Ads Manager, TikTok Ads, and Search Ads.
- Track record of driving measurable, incremental growth for a consumer app or e-commerce business.
- Strong knowledge of lift studies, geo/holdout experimentation, MMM, MMP attribution, and their limitations.
- Advanced analytical, communication, and stakeholder-presentation skills; professional fluency in English required.
Culture & Benefits
- High-visibility leadership role supporting ’s growth in Taiwan.
- Fast-moving, data-driven environment focused on analytical rigor and operational excellence.
- Opportunity to work with creative, product, data science, and advertising platform partners.
Hiring process
- Application review, phone interview, onsite or virtual onsite interview, and offer.
- The process may vary depending on the role and scheduling circumstances.
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