2 дня назад
SEO & Google Ads Specialist (Google Ads)
139 000PHP
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
SEO & Google Ads Specialist (SEO/PPC): Driving organic traffic, qualified leads, and direct bookings for short-term rental and holiday property management websites with an accent on technical SEO, local search, paid search, and conversion optimisation. Focus on managing multi-brand campaigns, analysing GA4 and Google Ads performance, improving CPA and ROAS, and increasing visibility across Australian destinations.
Location: Manila, Metro Manila, Philippines; 100% remote under an Independent Contractor Agreement. Working hours follow AU business hours.
Salary: Php 139,000 per month; final amount depends on the client’s discretion based on skills and experience.
Company
supports an established Australian short-term rental and holiday property management business operating across multiple coastal destinations, brands, and property portfolios.
What you will do
- Develop and implement SEO strategies across multiple websites, brands, locations, and property pages.
- Conduct keyword research, technical SEO audits, competitor analysis, and local SEO initiatives for Australian destinations.
- Create, manage, and optimise Google Ads campaigns, including campaign structures, keywords, bidding, budgets, ad copy, and remarketing.
- Improve landing pages, content briefs, calls-to-action, and conversion paths to increase qualified enquiries and direct bookings.
- Monitor organic and paid search performance, including rankings, traffic, conversions, bookings, CPA, and ROAS.
- Prepare reports and dashboards and translate digital marketing data into practical growth recommendations.
Requirements
- At least 3 years of hands-on experience in SEO and/or SEM/PPC.
- Proven experience managing Google Ads campaigns from setup through optimisation and reporting.
- Strong working knowledge of GA4 and Google Search Console.
- Experience with on-page, technical, and local SEO, keyword research, search intent analysis, and competitor analysis.
- Experience managing SEO and paid search across multiple websites, brands, locations, or markets.
- Ability to connect digital marketing activities with measurable business outcomes.
Nice to have
- Experience in short-term rentals, hospitality, travel, tourism, accommodation, or property management.
- Experience with Australian businesses or Australian target markets.
- Working knowledge of HTML, CMS platforms, Google Tag Manager, and conversion tracking.
- Experience with SEMrush, Ahrefs, Screaming Frog, Looker Studio, or similar tools.
- Familiarity with Airbnb, Booking.com, Expedia, and Google Business Profiles.
Culture & Benefits
- 100% remote work arrangement.
- Independent Contractor Agreement.
- Work aligned with AU business hours.
- Holiday arrangements are to be determined.
Hiring process
- Possible multiple client interviews.
- Assessment as part of the recruitment process.
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