Digital Marketing Specialist (Google Ads)

Location: Remote from El Salvador; U.S. business hours required

Company

hirify.global is hiring for a client seeking a hands-on digital marketing specialist focused on paid and organic acquisition.

What you will do

• Build, manage, and optimize Google Ads Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword and competitor research and improve metadata, page titles, headings, internal linking, and website content.
• Manage social media scheduling, captions, post optimization, comments, direct messages, and audience engagement.
• Monitor campaign, SEO, traffic, social media, lead, conversion, and ROAS performance using reporting and analytics tools.
• Run tests on ad copy, headlines, calls to action, audience segments, and landing-page conversion bottlenecks.
• Document campaign changes and results and provide actionable optimization recommendations.

Requirements

• 3+ years of hands-on digital marketing experience.
• Strong experience with Google Ads, SEO initiatives, social media channels, PPC, and digital marketing analytics.
• Hands-on experience with Google Analytics 4, SEMrush, Ahrefs, Meta platforms, and Google Search Console.
• Strong keyword research, campaign optimization, analytical, written English, and copywriting skills.
• Ability to work independently, manage multiple priorities, and make data-backed optimization decisions.
• Must be able to work remotely from El Salvador during U.S. business hours.

Nice to have

• Experience managing multiple client accounts.
• Background in SaaS, e-commerce, or B2B marketing.
• Experience with A/B testing, landing-page optimization, and conversion rate optimization.
• Familiarity with content marketing, marketing automation, or email marketing workflows.

Culture & Benefits

• Fully remote work environment.
• Hands-on ownership across Google Ads, SEO, and social media.
• Measurable impact across paid and organic acquisition channels.
• Performance-focused work with meaningful autonomy.
• Potential growth into performance marketing, growth marketing, paid media, or digital marketing leadership roles.

Hiring process

• Initial screening call.
• Spark Hire introductory video and recruiter interview.
• Final interview followed by offer and onboarding.