Senior Manager, Media Strategy & Planning

Location: Cambridge, Massachusetts, United States; onsite

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines for patients worldwide.

What you will do

• Lead media strategy and planning for designated brands or therapeutic areas across consumer and HCP campaigns.
• Translate brand objectives, audience priorities, business context, and media performance into plans, recommendations, and investment decisions.
• Oversee campaign execution, launch readiness, trafficking, tagging, optimization, reporting, and KPI performance.
• Use dashboards, campaign data, and analytics to identify performance drivers and improve media outcomes.
• Operationalize clean room-enabled activation, audience segmentation, measurement, reporting, and other data-enabled capabilities.
• Manage media budgets, agency partners, billing processes, documentation, and cross-functional follow-through.

Requirements

• Bachelor’s degree in any field.
• 7+ years of experience in media strategy, digital marketing, media planning, performance marketing, or a related area.
• Strong digital media experience across paid social, programmatic, online video, digital display, or other performance channels.
• Experience with Marketing Mix Models, measurement partners, media activation, audience targeting, trafficking, tagging, and optimization.
• Ability to interpret dashboards and performance data and translate complex media and analytics inputs into clear business recommendations.
• Experience managing agency partners and coordinating multiple internal and external stakeholders and workstreams.

Nice to have

• Pharmaceutical, biotech, healthcare, or another highly regulated industry experience.
• Experience with large-scale media budgets, invoice reconciliation, accruals, or agency billing.
• Familiarity with clean rooms, first- and third-party data, CDPs, DMPs, omnichannel measurement, or privacy-safe marketing.
• Experience with Power BI, Tableau, Google Analytics, AI-enabled media, automation, or dynamic creative optimization.
• Experience with consumer media, HCP media, or non-personal promotion.

Culture & Benefits

• Work in a supportive, future-focused environment centered on healthcare innovation.
• Access career growth opportunities through promotions and lateral moves.
• Receive a rewards package and employee benefit programs.
• Access healthcare, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.
• Help modernize how a global biopharmaceutical business operates and delivers treatments.