Associate Director, Digital Discoverability & AI Optimization

Location: Boston, MA, United States; hybrid role

Salary: $188,000–$282,000 annual base salary, plus potential annual bonus and equity awards.

Company

Vertex is a global biotechnology company investing in scientific innovation.

What you will do

• Lead enterprise strategy and standards for Answer Engine Optimization, Generative Engine Optimization, AI search, and digital discoverability.
• Improve how websites, scientific content, brands, products, and digital assets are discovered, retrieved, interpreted, cited, and recommended across search and AI-powered platforms.
• Define standards for AI-ready websites and digital experiences, including metadata, schema, taxonomies, structured content, semantic architecture, and information design.
• Partner with platform and digital teams to optimize indexing, retrieval, interpretation, and citation, while establishing reporting and measurement frameworks.
• Translate search intelligence and AI visibility insights into recommendations for business, content, and digital teams.
• Evaluate conversational AI, answer engines, retrieval-augmented experiences, intelligent engagement platforms, and AI-enabled content ecosystems while driving cross-functional adoption.

Requirements

• Bachelor’s degree in marketing, digital strategy, communications, business, information systems, or a related field; an advanced degree is preferred.
• 8+ years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines.
• Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
• Experience developing enterprise digital strategies and influencing cross-functional stakeholders.
• Strong understanding of metadata, schema, taxonomies, structured content, information architecture, analytics, search intelligence, and performance measurement.
• Ability to operate effectively in complex, matrixed, and highly regulated environments with strong communication and stakeholder management skills.

Nice to have

• Experience in pharmaceuticals, biotechnology, healthcare, or another highly regulated industry.
• Familiarity with Acquia, Customer Data Platforms, analytics platforms, and search intelligence tools.
• Experience with conversational AI, answer engines, retrieval-augmented experiences, agencies, or external technology vendors.
• Strategic planning, business case development, and change management experience.

Culture & Benefits

• Medical, dental, and vision benefits.
• Generous paid time off, including week-long summer and winter company shutdowns.
• Educational assistance programs, including student loan repayment.
• Commuting subsidy, matching charitable donations, and 401(k).
• Annual bonus and equity award eligibility may apply.