GTM Engineer, Growth Marketing (AI)

Location: Remote - India

Company

hirify.global provides an AI workflow and analytics platform that helps lenders automate document processing, fraud detection, cash flow analysis, and borrower evaluation.

What you will do

• Mine CRM, product usage, intent, and behavioral data to identify new audience segments, expansion opportunities, adoption gaps, and high-intent accounts.
• Build and maintain segmented prospecting, paid media, customer expansion, retention, and event audiences across mortgage, SMB, fintech, and consumer lending.
• Design and automate multichannel campaign workflows across email, paid media, and SDR outreach using behavioral and firmographic signals.
• Build closed-loop attribution systems connecting advertising, campaign response, CRM opportunity, pipeline, and revenue data.
• Create HubSpot and connected-tool automations, unified data views, documentation, and scalable workflows.
• Define campaign KPIs, build dashboards for funnel and ROI reporting, and run audience, messaging, and channel experiments.

Requirements

• 4+ years of experience in B2B sales, marketing, or revenue operations at a fast-paced SaaS or fintech company.
• Hands-on experience with HubSpot and SFDC or comparable CRM and marketing automation platforms, including lists, workflows, and reports.
• Strong SQL and Snowflake proficiency, with the ability to query data independently.
• Experience connecting marketing activity to pipeline or revenue through attribution models or closed-loop reporting.
• Experience using product usage or behavioral data to guide marketing decisions.
• Ability to formulate hypotheses, build queries, test results, and act on findings.

Nice to have

• Experience in mortgage technology, fintech, lending SaaS, or related buyer and purchasing processes.
• Knowledge of intent platforms such as 6sense, Bombora, or ZoomInfo, plus GA4.
• Experience with account and contact enrichment tools such as Clay or Clearbit and product analytics tools such as Heap.
• Python or JavaScript experience for lightweight automation and API integrations.
• Experience using AI tools, including Claude, for research, segmentation, and workflow automation.

Culture & Benefits

• Remote-first environment with opportunities to grow skills and take ownership.
• Mission-driven work focused on improving lending decisions and access to credit.
• Culture centered on empathy, curiosity, humility, and ownership.
• Commitment to an inclusive workplace with diverse perspectives.