Senior Product Marketing Manager (Fintech)

Location: Plano, Texas, United States; hybrid working model requiring office attendance Monday, Tuesday, and Thursday.

Company

hirify.global provides an AI-powered finance automation platform for mid-market businesses, covering accounts payable, global payouts, procurement, expenses, cards, supplier management, tax compliance, and treasury.

What you will do

• Create product positioning, messaging frameworks, and differentiated value propositions.
• Develop and execute data-informed go-to-market plans for product launches, content, customer profiling, and sales enablement.
• Gather customer, prospect, analyst, and sales insights to inform product strategy, pricing, messaging, and pipeline growth.
• Build sales decks, product overviews, demo videos, case studies, playbooks, and training for go-to-market stakeholders.
• Lead Analyst Relations strategy, including briefings, inquiries, evaluations, and relationships with Gartner, Forrester, IDC, and other research firms.
• Partner with product, marketing, sales, PR, content, demand generation, and leadership teams.

Requirements

• 8+ years of product marketing experience for B2B SaaS solutions in finance, fintech, payments, or a related field.
• Bachelor's degree or equivalent experience.
• Exceptional verbal and written communication skills, including confidence presenting at webinars, conferences, and industry events.
• Experience creating and executing positioning, messaging, go-to-market strategies, sales playbooks, thought leadership content, social campaigns, and email marketing.
• Strong customer empathy, attention to detail, critical thinking, curiosity, and the ability to translate technical capabilities into concise buyer-facing language.
• Demonstrated cross-functional collaboration with sales, marketing, product, and customer success teams.

Nice to have

• Experience in content, field marketing, demand generation, or partner marketing.

Culture & Benefits

• Hybrid workplace with office-based collaboration three days per week.
• Competitive salary, equity, and matching 401(k).
• Extended benefits including life insurance, AD&D, LTD, and an Employee Assistance Program.
• Maternity, paternity, fertility treatment benefits, and 15 days of PTO.
• Subsidized lunches, snacks, drinks, and phone/internet allowance.
• Company-wide social events and employee resource groups supporting an inclusive culture.