Product Marketing Manager (Fintech)

Location: San Francisco, CA, with a hybrid work model and in-office attendance required Tuesdays, Wednesdays, and Thursdays. The role primarily follows PT hours and includes travel to hirify.global offices or other locations as needed. Remote placement will not be considered. Relocation may be offered based on the actual job level.

Target base salary: $135,000–$159,000 annually, plus potential equity and annual bonus.

Company

hirify.global provides focused financial products and mobile-first experiences designed to help millions of Americans make financial progress.

What you will do

• Develop product positioning, messaging, value propositions, and segmentation strategies for new lending products.
• Take products and features from concept through market sizing, go-to-market planning, and launch.
• Define launch success metrics with Analytics and track product and campaign performance after launch.
• Plan and execute paid and lifecycle marketing campaigns supporting acquisition, engagement, and retention.
• Collaborate with Business, Product, Analytics, Research, Compliance, Legal, and Marketing stakeholders.
• Translate customer insights, market trends, and competitive intelligence into recommendations, messaging frameworks, launch materials, and creative briefs.

Requirements

• 4+ years of product marketing experience and a bachelor's degree in a related field, or equivalent experience.
• Experience in financial services, banking, lending, or fintech, including awareness of regulatory and compliance considerations.
• Experience taking products from concept to launch in ambiguous, fast-moving environments.
• Strong analytical, customer research, written, verbal communication, and stakeholder-influencing skills.
• Ability to use AI for analysis, content development, audience analysis, and campaign optimization while applying human editorial judgment and protecting data sensitivity.
• Ability to work primarily in PT and attend the San Francisco office three days per week.

Culture & Benefits

• Work centered on fairness, simplicity, innovation, and trusted customer experiences.
• Medical, dental, and vision coverage for employees and families.
• 401(k) match, health and wellness programs, and flexible time off for salaried employees.
• Up to 16 weeks of paid parental leave.
• Potential long-term awards and an annual performance-based bonus.

Hiring process

• Interviews may be recorded, transcribed, and summarized by AI tools for selected roles and locations.
• Candidates may opt out of recording, transcription, and summarization before scheduled interviews.