2 дня назад
Product Marketing Advisor (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Advisor (Fintech): Supporting go-to-market strategies, product launches, positioning, and sales enablement for TransUnion solutions across Latin America with an accent on market intelligence, customer insights, competitive analysis, and regional localization. Focus on creating messaging and commercial materials, developing buyer personas, analyzing performance metrics, and translating market findings into actionable recommendations.
Location: Bogota, Colombia; hybrid with at least two days per week in an assigned office
Company
provides information and technology solutions that support customers and communities across global markets.
What you will do
- Support go-to-market strategies, product launches, and commercialization initiatives across Latin America.
- Develop product messaging, positioning, value propositions, and customer-facing content.
- Create sales enablement materials such as presentations, solution briefs, playbooks, battlecards, and customer stories.
- Conduct market, customer, and competitor research to identify trends, opportunities, and differentiation points.
- Maintain buyer personas and ideal customer profiles while collaborating with Product, Sales, Marketing, Strategy, and Market Development teams.
- Monitor marketing and business performance indicators and provide insights for decision-making.
Requirements
- More than 7 years of experience in B2B product marketing, SaaS, technology, information services, or related industries.
- Experience supporting go-to-market planning and execution, product launches, or commercialization.
- Experience creating product messaging, positioning, value propositions, customer-facing content, and sales enablement materials.
- Experience with market research, competitive analysis, buyer persona development, and performance metrics.
- Strong communication, collaboration, and analytical skills, with proficiency in Microsoft PowerPoint, Excel, and business productivity tools.
Nice to have
- Experience in financial services, fintech, lending, fraud, identity, or other regulated markets.
- Experience working in a matrixed global organization.
- Exposure to regional or multi-country marketing initiatives across Latin America.
- Professional-level English communication skills.
Culture & Benefits
- Hybrid work combining virtual responsibilities with regular in-person office work.
- Support for professional development and career growth.
- Work-life flexibility and resources for collaboration across global teams.
- A purpose-driven environment focused on positive impact for communities and customers.
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