Lead II, Paid Search (Performance Marketing)

Location: Hybrid, with 3 days per week in the office; corporate offices are in Manhattan, New York, Chevy Chase, Maryland, and Chicago, Illinois.

Annual salary: $91,225–$141,450.

Company

hirify.global is a large U.S. auto insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Build, launch, and maintain paid search campaigns across Google Ads and Microsoft Advertising.
• Conduct keyword research, expand targeting, manage negative keywords, and analyze search queries.
• Write and test ad copy and extensions to improve click-through and conversion rates.
• Monitor bids, budgets, audiences, targeting, and daily and monthly spend against efficiency goals.
• Pull, quality-check, and analyze performance data, providing actionable recommendations to stakeholders.
• Collaborate with SEO, analytics, creative, and media teams to improve customer acquisition performance.

Requirements

• Bachelor’s degree.
• 4+ years of experience in PPC and digital marketing.
• Mastery of SA360 and Google Ads.
• Strong analytical skills in keyword research, data analysis, and performance tracking.
• Excellent written and verbal communication skills.
• Ability to work in the hybrid office model in the United States.

Nice to have

• Experience managing large-scale budgets.
• Agency experience, particularly in the insurance sector.
• Conversion tracking setup experience, including Floodlight tags.
• SEO knowledge and familiarity with lifetime value and multi-touch attribution.

Culture & Benefits

• Three-day-per-week office schedule with flexibility.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative work culture.
• Competitive pay, benefits, and flexibility supporting employee well-being and long-term needs.
• hirify.global will not sponsor a new applicant for employment authorization for this position.