Senior Analyst, Search Marketing (SEM)

Location: Boston, United States

Salary: USD 60,800–89,600 annually

Company

hirify.global is a networked experience agency delivering data, technology, creative, media, and strategy solutions for leading brands through a global network.

What you will do

• Manage tactical components of integrated Search Engine Marketing campaigns across Google, Microsoft, Yahoo, and related platforms.
• Develop keywords, ad creative and strategy, trafficking recommendations, and paid search optimization plans.
• Monitor campaign KPIs, thresholds, budget caps, bidding strategies, and pacing.
• Build and present concise performance readouts tied to key business metrics.
• Analyze data from multiple sources and translate findings into actionable, measurable recommendations.
• Participate in client meetings and identify campaign opportunities, challenges, and execution issues.

Requirements

• Four-year degree and 2–4 years of analytical or digital marketing experience, preferably in SEM.
• Advanced skills in Google AdWords, Bing Ads, Yahoo Gemini, and third-party tools such as DoubleClick.
• Strong quantitative, research, data interpretation, organization, and time-management skills.
• Experience managing numbers and executing approved media buys.
• Strong client management, presentation, communication, and collaboration skills.
• A current understanding of the media marketplace and the ability to provide insights into campaign results.

Nice to have

• Familiarity with prompt-based interaction and generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney.

Culture & Benefits

• Inclusive culture focused on belonging and equitable experiences.
• Medical, dental, vision, disability, and 401(k) benefits.
• Parental and family care leave and family-forming assistance.
• Tuition reimbursement and flexible time off.