Sr. Analyst, Paid Search (SEM)

Location: Minneapolis, United States; frequent paid travel to the Minneapolis headquarters is required for company events, team events, and in-person collaboration.

Salary: $75,000–$93,000 annually, inclusive of a 15% bonus.

Company

hirify.global is an independent full-funnel media, measurement, and creative firm that helps major brands improve marketing performance through media strategy, measurement, and its EMRge MarTech platform.

What you will do

• Act as a subject matter expert for paid search strategy, best practices, planning tools, emerging trends, and technology partnerships.
• Develop holistic search and multi-channel digital media strategies aligned with client growth goals.
• Manage and optimize client paid search programs, including campaign planning, segmentation, algorithmic optimization, keyword expansion, negative keywords, and feed management.
• Plan and manage tests, custom analyses, reporting, and performance insights.
• Define client objectives, tactics, and KPIs while delivering clear communications and managing relationships.
• Support team development through open communication, feedback, and leadership toward quarterly, annual, and long-term goals.

Requirements

• 3+ years of direct experience working on SEM programs.
• Strong analytical and problem-solving skills, including trend analysis, business analysis, and actionable recommendations.
• Demonstrated success driving positive results in a digital or non-digital business context.
• Strong communication, client management, independence, attention to detail, and ability to lead work from start to finish.
• Understanding of performance-based direct-response marketing, retail and e-commerce, omnichannel marketing, and forecasting.
• Strong competency with Google Ads, Bing, Microsoft Excel, and Data Studio.

Nice to have

• Digital agency experience or experience as a digital lead on the client side.
• Performance marketing, retail, or e-commerce experience.
• Bid technology platform experience.
• Mathematics or economics background, or equivalent analytical experience.
• Shopping campaign and PLA/feed management experience.

Culture & Benefits

• Trust-based, transparent, inclusive workplace with open communication and a flat structure.
• Access to office spaces in Minneapolis, New York City, and Chicago.
• Generous paid vacation, sabbatical program, and paid travel for company and team events.
• 401(k) matching, health insurance, and family formation benefits.
• Monthly mobile phone and data stipend, charitable giving match, and paid company events.