Director of Product Marketing (AI)

Location: Remote, United States; candidates must reside in the United States and be legally authorized to work there without current or future sponsorship.

Salary: $160,000–$180,000 annual salary

Company

hirify.global develops workforce training solutions combining SaaS, AI-powered tools, VR, 3D simulations, online learning, assessments, and instructor-led training for skilled trades, industrial, manufacturing, facilities, and data center organizations.

What you will do

• Define portfolio product marketing strategy, messaging architecture, value propositions, industry positioning, buyer narratives, and competitive differentiation.
• Lead go-to-market strategy and launches for new products, capabilities, programs, and strategic initiatives from planning through optimization.
• Translate market, customer, and competitive insights into product and business recommendations.
• Equip Sales and Customer Success with personas, messaging, competitive insights, content, training, and enablement tools.
• Lead PR, media relations, thought leadership, customer advocacy, industry events, and launch communications.
• Lead, coach, and develop the product marketing team and contractors while establishing scalable processes and performance measures.

Requirements

• 10+ years of progressive B2B product marketing experience, including 4+ years leading and developing teams.
• Experience in B2B SaaS, technology, EdTech, workforce development, industrial technology, or a related environment.
• Proven success with product positioning, messaging, go-to-market strategy, and launches across multiple products, markets, or industries.
• Experience translating complex technology into buyer value, differentiated messaging, and sales enablement.
• Strong market intelligence, competitive research, customer insight, win/loss analysis, and executive communication skills.
• United States residency and legal authorization to work in the United States without sponsorship are required.

Nice to have

• Experience marketing to skilled trades, industrial, manufacturing, facilities, education, or workforce development organizations.
• Experience with Salesforce, HubSpot, Gong, Allego, or market intelligence platforms.
• Experience marketing AI, VR, simulation, hardware, or other emerging technology products.

Culture & Benefits

• Remote-first work with flexible hours.
• Annual learning reimbursement and private company equity options.
• Three weeks of PTO, winter break, holidays, and sick days.
• Medical, vision, dental, and 401(k) matching benefits.
• Family-friendly policies, wellness resources, and social events.