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Описание вакансии
Текст:
TL;DR
GCC Content Strategy Lead (Content Strategy): Developing and executing country-level content strategies for Canva across the GCC, with an accent on local relevance, content performance, creator partnerships, and measurable growth impact. Focus on surfacing and optimizing content across search, recommendations, and editorial surfaces, activating cultural trends, and scaling AI-supported production workflows.
Location: Dubai, United Arab Emirates
Company
Canva is a global design platform used by more than 250 million monthly active users across over 190 countries.
What you will do
- Prioritize and execute country-level content strategies and growth levers, owning content health and production.
- Ensure content meets Canva standards, reflects local culture, and supports growth metrics.
- Own content performance across search, recommendations, editorial surfaces, engagement, activation, and retention.
- Lead editorial strategy and activate cultural moments in partnership with Marketing, Social, and PR.
- Partner with the MENAP Country Manager, Design Lead, SEO, Localization, Creators, Product, Marketing, and regional stakeholders.
- Build relationships with local creators and partners to develop a strong content ecosystem.
Requirements
- 3–5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles in high-growth content, media, marketplace, or global technology companies.
- Deep understanding of local content, trends, aesthetics, and user preferences in the relevant market.
- Strong strategic thinking, analytical skills, and the ability to balance planning with hands-on execution.
- Exceptional stakeholder management skills and experience aligning cross-functional teams across regions.
- Experience managing production workflows, partnerships, or local creator activation.
- Arabic language skills and relevant cultural knowledge are required, with the ability to work across different time zones.
Culture & Benefits
- Exposure to strategy and operations in a high-growth technology company.
- Hands-on work with AI-powered content innovations and a complex international content ecosystem.
- Collaboration with senior leadership and cross-functional groups on problems without established playbooks.
- Professional development through Canva’s Content Strategy speciality growth infrastructure and development programs.
- Opportunities to develop commercial judgment, data analysis, strategic thinking, and organisational change skills.
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