Content Automation Strategist (AI)

Location: Dubai, hybrid

Company

hirify.global is a leading luxury e-commerce destination in the Middle East.

What you will do

• Audit and redesign content workflows across homepage, CRM, SEO, brand marketing, and BAU touchpoints.
• Build a scalable, component-based content ecosystem in Contentful with reusable templates and lifecycle governance.
• Lead the content AI and automation roadmap, including generative AI, human-in-the-loop review, prompt frameworks, and quality controls.
• Develop personalised content variant engines for email, app, push notifications, homepage modules, and paid marketing channels.
• Establish measurement frameworks for time-to-publish, template usage, translation costs, engagement, conversion impact, and automation ROI.
• Train content teams and lead change management for new tools, workflows, templates, and editorial processes.

Requirements

• 6+ years of experience in content strategy, content operations, editorial operations, or a related discipline within e-commerce, digital publishing, or brand environments.
• Proven experience leading content workflow transformation or automation initiatives from strategy through implementation.
• Hands-on experience with CMS platforms, ideally Contentful, including structured content models and templated architecture.
• Experience implementing generative AI in production content workflows, including governance, quality assurance, and performance measurement.
• Strong understanding of audience segmentation, content personalisation, stakeholder management, and change leadership.
• Excellent editorial judgement with experience maintaining premium or luxury brand standards at scale.

Nice to have

• Experience in luxury, fashion, or premium e-commerce.
• Exposure to Arabic-language content operations and multilingual content ecosystems.
• Experience with Jira, Airtable, or similar workflow automation tools.
• Knowledge of SEO content strategy and large-scale content optimisation.
• Familiarity with Braze, MoEngage, Bloomreach, Insider, or similar customer engagement and CDP platforms.

Culture & Benefits

• Work in a collaborative, innovative, and fast-paced environment combining creativity and technology.
• Collaborate with Content, CRM, Data, Product, Engineering, and Creative teams.
• Shape scalable content experiences reaching millions of customers across multiple touchpoints.
• Access personal and professional development opportunities as the function evolves and scales.