SEO Manager (Ecommerce and AI Search)

Location: London, United Kingdom (Battersea Power Station); hybrid work with 3 days per week from the EMEA Commercial Head Office

Company

hirify.global is a global product design and technology company behind the Shark and Ninja consumer brands.

What you will do

• Implement SEO strategies for expansion markets while accounting for local market nuances.
• Optimize on-page elements, category pages, product pages, internal linking, and content structure to improve organic visibility and revenue.
• Own the organic blog and informational content roadmap, including competitor analysis, search-demand research, content briefs, and collaboration with copywriters and compliance teams.
• Conduct localized keyword research, identify content gaps and cannibalization, and align category structures and naming conventions with product and merchandising teams.
• Support DTC and paid media campaigns, link acquisition, and cross-channel budget efficiency with PR, agencies, creative, and performance teams.
• Optimize content for featured snippets, People Also Ask, FAQ schemas, AI Overviews, and generative search platforms while monitoring performance and developing GEO testing guardrails.

Requirements

• At least 4 years of hands-on content SEO experience in an ecommerce environment.
• In-depth knowledge of content SEO, on-page optimization, keyword research, and ecommerce content strategy.
• Confident use of Google Search Console, SEMrush, Looker Studio, Google Analytics, and Power BI.
• Experience developing blog content calendars, researching article keywords, and preparing content briefs.
• Familiarity with AEO practices, including featured snippet targeting, People Also Ask, and FAQ schemas.
• At least one additional language is required; Spanish, Dutch, or Italian are desirable.

Nice to have

• Exposure to GEO principles and AI visibility monitoring tools.
• Experience with large product catalogues or multi-category ecommerce sites.
• Experience with Salesforce Commerce Cloud or other enterprise ecommerce platforms.
• Agency or vendor relationship management experience.
• Awareness of how LLMs surface and cite content, with curiosity to experiment in this area.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and continuous improvement.
• Health insurance, retirement plans, paid time off, and employee stock purchase options.
• Wellness programs and hirify.global product discounts.
• Learning programs supporting personal and professional growth.
• Commitment to diversity, equity, inclusion, and career acceleration.