Omnichannel Search Director (AI)

Location: London, UK (Hybrid)

Company

hirify.global is a global digital agency specialising in omnichannel search, social, creative content, insights, and performance technology for international clients.

What you will do

• Manage a group of managers and the search strategists and specialists they lead; develop people, shape career paths, and support hiring.
• Set the direction for organic search and expand the team into a broader omnichannel remit.
• Lead AI visibility and Generative Engine Optimisation, including audits, benchmarking, measurement, reporting, and client recommendations across AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, Perplexity, and Claude.
• Build scalable processes, measurement frameworks, prompt sets, KPIs, forecasts, and opportunity-sizing models tied to traffic quality, consideration, and revenue.
• Lead search strategy across key accounts and collaborate with clients and internal social, paid media, editorial, influencer, and creative teams.
• Set quality standards for technical SEO, content strategy, enterprise websites, structured data, entity and knowledge graph work, internationalisation, migrations, and complex CMS estates.

Requirements

• Around seven years of experience in organic search, including two or three years leading people; experience managing other managers is preferred within this requirement.
• Agency experience is helpful; strong in-house experience may also be considered.
• Deep enterprise and multi-market SEO experience across both technical and content SEO, including complex sites, multiple languages, and migrations.
• Hands-on experience building or running AI visibility measurement, with the ability to explain the methodology, limitations, and results.
• Practical understanding of how generative search changes strategy and measurement.
• Experience managing and developing people through a period of change.
• Analytical and commercially minded, with confidence defending recommendations to senior stakeholders.
• Experience with Search Console, GA4, Screaming Frog, Semrush or Ahrefs, log file analysis, and at least one AI visibility platform.
• Ability to explain complex subjects clearly to senior stakeholders; curiosity about AI and its practical use in team development.
• Alignment with hirify.global values: openness, respect, innovation, teamwork, We Strive, Acting Together, and With Kindness.

Nice to have

• Experience in hirify.global's exact client sectors is not required.
• A CV with the exact job titles is not required if the candidate can demonstrate the relevant work.

Culture & Benefits

• Open, respectful, collaborative, and inclusive working environment.
• 25 days of annual holiday, UK bank holidays, birthday leave, and additional Christmas closure days.
• Private pension, private healthcare insurance, VDU eye tests, and Employee Assistance Programme.
• Monthly entertainment subscription, yearly Calm subscription, wellness and peer recognition initiatives.
• LinkedIn Learning, social events, and enhanced maternity and paternity leave.
• Work-from-abroad policy for up to four weeks per year.