Omnichannel Search Director (UK)

Location: London, UK (hybrid). The role is permanent and UK-based; the WFA policy allows working from abroad for up to four weeks per year.

Company

hirify.global is a global digital agency specialising in omnichannel search, social, creative content, and performance technology for international clients.

What you will do

• Manage a group of managers and, through them, search strategists and specialists; support development, hiring, and career paths.
• Set the direction for organic search and expand the team’s remit into omnichannel search and AI search.
• Define AI visibility and Generative Engine Optimisation approaches, including audits, benchmarks, measurement, testing, reporting, and tool selection.
• Lead enterprise search strategy across key accounts, connecting marketing objectives with actionable plans, forecasts, opportunity sizing, and KPIs.
• Set quality standards for technical SEO, content strategy, site architecture, crawling and rendering, Core Web Vitals, hreflang, internationalisation, migrations, and complex CMS estates.
• Collaborate with social, paid media, editorial, influencer, and creative teams on pitches, workshops, thought leadership, and client strategy.

Requirements

• Approximately seven years of experience in organic search, including two or three years leading people and ideally managing managers.
• Strong enterprise and multi-market SEO experience across technical and content disciplines, including complex sites, multiple languages, and migrations.
• Hands-on experience building or running AI visibility measurement and a practical view of generative search strategy and measurement.
• Experience managing and developing people through periods of change; agency experience is useful, while strong in-house experience is also considered.
• Analytical and commercially minded, with the ability to defend recommendations to senior stakeholders and explain complex subjects clearly.
• Working knowledge of Search Console, GA4, Screaming Frog, Semrush or Ahrefs, log file analysis, and at least one AI visibility platform.

Culture & Benefits

• Values-led culture centred on openness, respect, innovation, teamwork, and kindness.
• 25 days of annual leave, UK bank holidays, birthday leave, and additional Christmas closure days.
• Private pension, private healthcare insurance, enhanced maternity and paternity leave, VDU eye tests, and an Employee Assistance Programme.
• LinkedIn Learning, wellness initiatives, peer recognition programmes, and a yearly Calm subscription.
• Monthly entertainment subscription and regular social events.
• WFA policy allowing work from abroad for up to four weeks per year.