Head of SEO (Healthcare)

Location: Nottingham, United Kingdom; working arrangements and travel expectations to be discussed during the recruitment process.

Company

The organisation operates across pharmaceutical manufacturing and healthcare services in a regulated, evidence-led environment.

What you will do

• Define and lead organic search strategy across pharmaceutical and healthcare service websites.
• Build a prioritised roadmap covering technical health, content, authority, user journeys, and measurable business outcomes.
• Lead audits of crawling, indexation, site architecture, performance, mobile experience, internal linking, and structured data.
• Shape search-led content for patients, healthcare professionals, customers, and stakeholders while maintaining standards for regulated information.
• Establish KPI frameworks and executive reporting for rankings, qualified traffic, engagement, enquiries, and conversions.
• Partner with developers, content, UX, communications, legal or compliance teams, agencies, and senior stakeholders to deliver improvements.

Requirements

• Substantial experience leading SEO strategy in a complex, multi-site, or highly regulated organisation.
• Demonstrable success improving organic visibility, qualified traffic, and measurable digital outcomes.
• Advanced technical SEO knowledge, including crawl management, indexation, migrations, performance, site architecture, and structured data.
• Strong understanding of content strategy, search intent, editorial planning, analytics, and competitor intelligence.
• Experience with Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, or comparable platforms.
• Ability to communicate technical and commercial SEO recommendations clearly and work across specialist teams.

Nice to have

• Experience in healthcare, pharmaceutical, medical, professional services, or another regulated environment.
• Familiarity with international SEO, enterprise CMS platforms, digital accessibility, or AI search optimisation.

Culture & Benefits

• Senior-level influence over organic search direction and digital governance.
• Opportunity to establish scalable SEO processes, standards, and measurement frameworks.
• Collaboration with specialist colleagues and delivery partners across marketing, technology, content, and healthcare functions.
• Support for continued development in technical SEO, regulated content, analytics, and emerging search technologies.
• Visible impact on the discoverability of trusted information, relevant services, user journeys, and organisational outcomes.