Demand Generation Manager (SaaS)

Location: Remote; global role with no regional mandate

Company

hirify.global is a B2B SaaS product that identifies companies visiting websites and helps marketing and sales teams convert anonymous traffic into qualified pipeline.

What you will do

• Own global demand generation programmes from ideation and positioning through content creation, distribution, measurement, and iteration.
• Write anchor assets such as reports, frameworks, teardowns, research, and market arguments, while briefing and editing supporting contributors.
• Design product-led growth loops and build virality into tools, reports, benchmarks, and other shareable assets.
• Build audience and community through organic channels, with LinkedIn as the primary focus, and run webinars and live formats end to end.
• Partner with Product, Growth, Product Marketing, Web & CRO, Paid Media, and SEO on messaging, conversion paths, activation, and distribution.
• Own performance reporting and testing across audiences, messaging, formats, and offers, focusing on qualified product leads, customers, and retention.

Requirements

• A visible point of view and published work under a personal name in suitable formats.
• Strategic marketing experience combined with hands-on ability to create and deliver programmes.
• Approximately 5–7 years of experience in B2B SaaS demand generation, preferably in a product-led or self-serve business.
• A track record of content-led programmes generating qualified product leads and revenue, with a strong understanding of funnel metrics and attribution.
• Experience with community initiatives, audience growth, webinars, and marketing automation or CRM platforms such as HubSpot, Marketo, or Salesforce.
• Ability to deliver through peers and cross-functional partners without relying on direct reports.

Nice to have

• Experience running programmes across multiple markets.
• Experience with creator or advocacy programmes.

Culture & Benefits

• Remote work with a flexible schedule.
• International, diverse, knowledgeable, and collaborative work environment.
• Mental health support through Auntie.
• Personal budget for home office equipment.
• Personal development plans, regular one-to-ones, and group training.

Hiring process

• Must-have capabilities are assessed during the interview process rather than only from a CV.
• Candidates invited to any interview stage receive the salary range and key compensation details before the first conversation.