Marketing Director - UK&Ireland (Ophthalmology)

Location: Watchmoor Park, United Kingdom; the role supports the UK and Ireland Surgical portfolio.

Company

hirify.global is a global eye-care company focused on ophthalmic innovation and solutions for patients and customers.

What you will do

• Lead specialist Product Managers responsible for brand plans across the Surgical product portfolio.
• Develop and execute short- and long-term marketing and business plans to drive growth, market share, and profitability.
• Provide market insights, competitor assessments, and strategic recommendations to improve customer engagement and commercial performance.
• Plan and execute pre-launch, launch, and post-launch activities for surgical technologies and solutions.
• Build partnerships with Sales, Strategic Accounts, Medical Affairs, Regulatory Affairs, Market Access, and Commercial Excellence.
• Manage KOL and stakeholder relationships and oversee the UK and Ireland Surgical marketing budget and return on marketing spend.

Requirements

• Bachelor’s degree in Science, Commerce, Business, Marketing, or a related discipline.
• At least 5 years of experience in marketing, product management, or commercial roles.
• Proven experience in strategic marketing, portfolio management, marketing planning, and product launches.
• Strong analytical, communication, prioritization, and stakeholder management skills.
• Experience using customer, market, and performance data to guide decisions.
• Demonstrated ability to build KOL and customer relationships and influence cross-functional teams.

Nice to have

• MBA or postgraduate qualification in Business, Marketing, or a related field.
• Experience in medical devices, ophthalmology, healthcare, or specialty pharmaceuticals.
• Experience in a matrixed multinational organization.
• Knowledge of surgical products and the ophthalmic market.

Culture & Benefits

• Comprehensive benefits package for employees and their families.
• Focused career growth and development opportunities.
• Individual development plan and employee recognition scheme.
• Open, friendly, and collaborative work culture.
• Opportunities to share best practices and learn with peers.