Executive Director, Field Marketing (Ophthalmology)

Location: Watertown, Massachusetts, United States (Hybrid)

Salary: $257,500–$326,167 USD per year

Company

hirify.global develops and commercializes innovative ophthalmology therapeutics focused on preventing blindness and improving outcomes for patients with serious retinal diseases.

What you will do

• Architect and execute tiered KOL engagement and physician advocacy strategies for the retina franchise.
• Build strategic relationships with national, regional, emerging, academic, and community retina opinion leaders.
• Recruit, hire, and lead a remote, field-based Field Marketing Manager team.
• Develop a nationwide retina advocacy network and engage fellowship directors and next-generation leaders.
• Partner with KOLs on scientific communications, congress presentations, disease-awareness content, and digital advocacy.
• Serve as the strategic liaison between the retina KOL community and Commercial, Medical Affairs, Sales, and Marketing teams, integrating field insights into launch planning and brand strategy.

Requirements

• Bachelor’s degree required; MBA or an advanced degree is preferred.
• 12+ years of pharmaceutical or biotechnology commercial experience focused on KOL engagement, physician advocacy, or field-based marketing.
• Demonstrated success building physician opinion leader networks and advocacy programs.
• Experience designing KOL engagement strategies in specialty therapeutic areas and working with academic and community physicians.
• Strong cross-functional collaboration experience with Medical Affairs, Sales, and Marketing.
• Deep understanding of retina diseases, retina practice dynamics, physician engagement models, and pharmaceutical compliance requirements for KOL programs.

Nice to have

• Ophthalmology or retinal disease market experience.
• Experience with retina congresses and retina KOL networks.
• Biotechnology launch experience in a pre-commercial or emerging-growth organization.
• Digital and social media advocacy experience.

Culture & Benefits

• Hybrid work arrangement in Watertown, Massachusetts.
• Fast-growing biotechnology environment focused on transformational innovation.
• Culture centered on integrity, compassionate excellence, and inclusive collaboration.
• Equal opportunity workplace committed to diversity and inclusion.