Executive Director, HCP Marketing (Ophthalmology)

Location: Watertown, Massachusetts, United States (Hybrid)

Salary: $257,500–$326,167 USD annually

Company

hirify.global is an ophthalmology biotechnology company developing and commercializing innovative therapeutics aimed at preventing blindness.

What you will do

• Lead the branded and unbranded HCP campaign and promotional strategy for DURAVYU, targeting retina specialists.
• Develop core messaging, creative campaigns, and multichannel promotional programs that translate clinical and scientific differentiators into compelling materials.
• Build pre-launch and post-launch disease-state education and TKI class awareness initiatives across congress, peer-to-peer, digital, and publication channels.
• Design HCP segmentation, targeting, and channel strategies across personal promotion, digital, email, print, and non-personal promotion.
• Monitor competitor activity, clinical data, and market positioning while creating competitive response tools and differentiation messaging.
• Partner with Field Marketing, Peer-to-Peer Marketing, Medical Affairs, Sales, Market Access, and marketing operations.

Requirements

• Bachelor’s degree required; an MBA or advanced degree is preferred.
• 12+ years of pharmaceutical or biotechnology HCP marketing experience.
• Demonstrated success developing and executing HCP brand campaigns and promotional strategies.
• Experience with multichannel marketing, digital HCP engagement, customer segmentation, and competitive positioning.
• Strong collaboration experience with Sales, Medical Affairs, and Market Access.
• Knowledge of retina diseases, HCP engagement models, specialty pharmaceutical marketing, branded and unbranded promotion, project management, communication, and analytics.

Nice to have

• Ophthalmology or retinal disease market experience.
• Experience launching novel-mechanism or first-in-class therapies.
• Buy-and-bill and physician-administered therapeutics experience.
• Biotechnology launch experience in a pre-commercial or emerging-growth organization.

Culture & Benefits

• Hybrid work arrangement in Watertown, Massachusetts.
• Work in a culture centered on transformational innovation, integrity, compassionate excellence, and inclusive collaboration.
• Focus on developing therapies intended to improve outcomes for patients with serious retinal diseases.
• Equal opportunity employment and commitment to a diverse candidate pool.