13 часов назад
Head of Growth Marketing
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Growth Marketing (Lead Generation/RevOps): Building and optimizing Bright!Tax’s full-funnel growth engine across paid, organic, SEO, content, partnerships, and referral channels with an accent on measurable pipeline, conversion, and acquisition efficiency. Focus on revenue-operations infrastructure, CPA/CAC optimization, AEO visibility, narrative-driven campaigns, budget ownership, and leading internal and external marketing contributors.
Location: Fully remote, open to candidates in the Americas and European regions; flexible working hours with a minimum 2-hour overlap with 8:30–5:30 EST.
Company
serves Independent World Citizens through a brand centered on kindness, ease, expertise, love, adventure, and freedom.
What you will do
- Own the full-funnel lead-generation strategy across organic, paid, content, SEO, partnerships, and referral channels.
- Build and maintain revenue-operations infrastructure covering attribution, CRM alignment, funnel analytics, lead quality, and sales handoffs.
- Set and optimize CPA targets, marketing KPIs, channel budgets, pipeline contribution, and advertising ROI.
- Set the marketing vision and oversee brand storytelling, content, SEO, AEO, and conversion-focused campaigns.
- Direct in-house marketers, agencies, freelancers, and outsourced creative vendors while maintaining execution standards.
- Study market and competitor dynamics, develop partnerships, and report data-backed performance insights to the CEO.
Requirements
- Proven experience building and scaling marketing-generated pipelines with measurable MQL and SQL growth.
- Demonstrated ownership of CPA or CAC, including controlling or reducing acquisition costs while growing lead volume.
- Experience scaling Google Ads and owning SEO, including rankings, organic traffic, and organic-sourced pipeline.
- Understanding of AEO best practices, attribution modeling, CRM and funnel reporting, and sales alignment.
- Experience managing budgets and vendors, leading a team, and developing clear accountability plans.
- Experience using AI tools to improve marketing productivity and campaign performance.
Nice to have
- Experience in professional services, subscription businesses, or another complex-consideration sales environment.
Culture & Benefits
- Fully remote work across the Americas and European regions.
- Flexible working hours with required EST overlap.
- Work guided by values including integrity, kindness, perfection, balance, and fun.
- Compensation follows market standards and depends on experience and location.
Hiring process
- The role reports directly to the CEO.
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