Digital Analytics Project Manager (GA4 & GTM)

Location: Hybrid role for candidates located in New York City, Dallas, Atlanta, Chicago, or Nashville, Tennessee.

Salary: $68,911–$161,544 base compensation annually.

Company

Capgemini is a global business and technology transformation partner delivering strategy, design, engineering, AI, cloud, data, and digital transformation services.

What you will do

• Lead digital analytics and measurement projects across web and digital product environments.
• Manage project timelines, risks, dependencies, deliverables, and stakeholder communications.
• Translate business requirements into tracking and measurement specifications.
• Coordinate GA4, Google Tag Manager, data-layer, and event-tagging implementations.
• Collaborate with business, product, engineering, QA, and analytics teams.
• Support implementation QA, validation, troubleshooting, governance, and documentation.

Requirements

• 5+ years of project or program management experience in digital analytics, martech, or digital product environments.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Experience managing tagging, measurement, or analytics implementation projects.
• Strong understanding of event tracking, data layers, and analytics QA processes.
• Excellent stakeholder management, communication, and organizational skills.

Nice to have

• Hands-on GA4 and GTM configuration or troubleshooting experience.
• Experience with product analytics, customer journey measurement, and digital instrumentation.
• Familiarity with privacy and consent management requirements.
• Experience with Jira, Confluence, or similar project management tools.

Culture & Benefits

• Comprehensive benefits package for regular, full-time employees.
• Paid vacation, company holidays, personal days, and sick leave.
• Medical, dental, and vision coverage.
• Retirement savings plans, including 401(k) in the United States.
• Life and disability insurance and employee assistance programs.