Associate Director, SEO (Generative Engine Optimization)

Location: Chicago, Illinois, United States. Hybrid schedule with teams in the office an average of four days per week.

Base salary: $75,000–$180,000 USD per year, depending on location, business needs, responsibility, experience, and qualifications.

Company

hirify.global is a global creative company combining brand experience, customer experience, commerce, media intelligence, data solutions, and technology to help leading brands grow.

What you will do

• Lead strategy workshops with senior client marketing and product stakeholders, defining categories, content frameworks, launch alignment, and initial prompt sets.
• Translate framework outputs into actionable content briefs focused on SEO and visibility in large language model answers.
• Build and expand branded and unbranded prompt sets across products, sub-brands, languages, markets, funnels, and user intent.
• Manage post-launch optimization by reviewing platform uplift, refreshing prompts, identifying content gaps, and guiding ongoing GEO activity.
• Conduct hands-on platform work, gap reviews, uplift reporting, SEO audits, keyword and entity research, competitive analysis, and technical SEO consultation.
• Lead discoverability projects, provide strategic recommendations, grow client engagements, and collaborate with Paid Search, Performance Content, PR, social, mobile marketing, and analytics teams.

Requirements

• 6–8 years of experience in SEO, including required agency experience.
• Demonstrable GEO or AI-visibility experience involving prompt set design, LLM-oriented content briefing, or measurement of brand presence in AI-generated answers.
• Experience facilitating client-facing workshops and strategy sessions with senior stakeholders, with strong presentation, storytelling, and communication skills.
• Experience with enterprise brand visibility platforms such as Profound, Peec, or Adobe, or the ability to become fluent in a demo environment quickly.
• Expertise across technical, on-page, off-page, mobile, local, international, and e-commerce SEO, plus experience with SEO tools such as SEMRush, Deepcrawl, STAT, Screaming Frog, or MOZ.
• Management and leadership experience with direct reports and strong client-facing skills in co-branded settings.

Nice to have

• Experience with comparable AI-visibility tracking platforms.

Culture & Benefits

• Hybrid collaboration model centered on creativity, connection, and teamwork.
• Competitive benefits package through WPP.
• Environment emphasizing collaboration, continuous learning, organization, adaptability, and self-motivation.
• Opportunity to work across disciplines and stay current with evolving SEO, GEO, LLM retrieval, citation behavior, and reporting practices.