Senior Director, Media Planning & Buying

Location: Cambridge, Massachusetts, United States; hybrid with 3 days per week in the Cambridge office

Salary: $185,000–$215,000 per year, plus annual bonus and recurring RSU grants

Company

hirify.global is a travel search engine and part of Booking Holdings, operating global metasearch brands including momondo, Cheapflights, and HotelsCombined.

What you will do

• Define and lead multi-market media planning and buying strategies across offline and digital channels.
• Own annual and quarterly planning cycles, including budget allocation, forecasting, pacing, optimization, and performance reviews.
• Develop integrated plans across TV and video, out-of-home, radio, paid social, display, programmatic, and search.
• Build measurement frameworks covering reach, effectiveness, incrementality, efficiency, ROI, attribution, and media mix modeling.
• Use campaign performance, consumer insights, competitive intelligence, and market trends to create investment recommendations.
• Manage agency, publisher, broadcaster, technology partner, and vendor relationships while leading and developing media professionals.

Requirements

• 10+ years of progressive experience in media planning and buying, including multi-market campaigns and substantial budgets.
• Expertise across offline and digital media, including TV/video, out-of-home, radio, paid social, display, programmatic, and search.
• Experience with KPI development, incrementality testing, attribution, media mix modeling, and ROI or ROAS analysis.
• Advanced Excel skills and the ability to turn data into actionable recommendations; experience with SQL, Tableau, Looker, or similar tools is a plus.
• Experience hiring, managing, coaching, and developing high-performing media or marketing teams.
• Strong written and spoken English skills and a bachelor’s degree in a relevant field or equivalent practical experience.

Culture & Benefits

• Work from almost anywhere for up to 20 days per year, alongside a hybrid office arrangement.
• Company-paid therapy sessions, Headspace subscription, and a company-wide week off.
• No-meeting Fridays, paid parental leave, paid volunteer time, vacation, and birthday time off.
• Development dollars, leadership development, and access to thousands of on-demand e-learning courses.
• Travel discounts, employee resource groups, retirement and health plans, and free lunch two days per week.