Senior Product Marketing Manager (AI)

Location: Barcelona, Spain; on-site

Company

hirify.global is a B2B SaaS hospitality technology company developing AI-powered products and experiences for hotels.

What you will do

• Own adoption outcomes for Tier 1 strategic product launches, including positioning, narratives, first-touchpoint experiences, activation flows, and measurable targets.
• Automate release communications below Tier 1 using n8n, Claude, scheduled agent workflows, and automated pipelines.
• Partner with Product, Engineering, Onboarding, and Care on launch readiness, enablement, in-app guidance, and edge-case coverage.
• Translate complex product capabilities into concise messaging for hoteliers and build practical improvements such as onboarding flows, in-app guides, communication sequences, and internal tools.
• Create Launch Briefs for Sales, Care, Onboarding, Account Management, and Marketing covering what shipped, why it matters, what to communicate, and what to monitor.
• Track feature adoption rate, Care contact rate per release, enablement coverage, NRR, upsell, and churn.

Requirements

• 5+ years of experience in product marketing with a proven record of driving product-led growth in B2B SaaS.
• Senior individual contributor experience; this is not a people management role.
• Experience owning growth metrics such as NRR, upsell, churn, and product adoption.
• Hands-on experience with HubSpot, Looker, and Amplitude.
• Strong communication, analytical, collaboration, and project management skills.
• Fluency in English is required.

Nice to have

• Experience in hospitality technology.
• Experience with SQL or other product analytics languages.
• Spanish, French, Italian, or Portuguese language skills.

Culture & Benefits

• AI-first environment focused on automation, agents, workflows, and automated pipelines.
• Performance-based incentives and stock options with a progressive vesting schedule.
• Comprehensive health insurance and flexible benefits for meals, childcare, transportation, and training.
• On-demand salary access, book reimbursement, and access to a shared team library.
• International team representing more than 35 nationalities in Barcelona.