Marketing Operations & Technology Specialist (AI)

Location: Remote within Spain; offices are available in Barcelona and Madrid.

Company

hirify.global Group operates a global healthcare platform connecting patients with doctors and providing marketplaces, SaaS, and AI tools for healthcare professionals and organizations.

What you will do

• Configure, maintain, and continuously optimize core marketing technology platforms, with HubSpot as the primary tool.
• Design and deploy AI-powered workflows, AI agents, and other AI-driven solutions for marketing operations.
• Manage HubSpot–Salesforce synchronization, lead flow, CRM records, properties, lists, workflows, and user administration.
• Build predictive lead scoring, data enrichment, custom-coded workflow actions, chatbots, and marketing automation.
• Monitor workflows, resolve MQL qualification and lead assignment issues, and maintain data security, governance, hygiene, segmentation, and GDPR compliance.
• Partner with marketing, data, and systems teams to identify improvements, manage integrations, document processes, train users, and evaluate future technologies.

Requirements

• Degree in marketing, computer science, business, or a related field.
• Proficiency in digital marketing automation and marketing technology, with HubSpot required.
• Experience using technology and marketing expertise to improve processes and performance.
• Knowledge of predictive lead scoring, data enrichment, and custom-coded workflow actions is highly valued.
• Strong initiative, attention to detail, prioritization, learning ability, and written and verbal communication skills.
• Strong business English and the legal right to work in Spain or the location of the role; visa sponsorship is not available.

Nice to have

• Salesforce experience, particularly with HubSpot–Salesforce synchronization.
• Hands-on experience or a strong interest in applying AI to marketing operations.

Culture & Benefits

• Remote work and flexible hours, with access to office hubs depending on role and team.
• Healthcare insurance, wellness support, gym memberships, and mental health resources.
• Vacation, birthday leave, and time off focused on work-life balance.
• Local benefits may include meal vouchers, transport allowances, and extended parental leave.
• Career development opportunities, cross-functional projects, and an inclusive global team.

Hiring process

• Introductory conversation with a Talent Partner, followed by a TestGorilla numerical reasoning assessment.
• Hiring manager interview and a take-home business case presented to the hiring manager and team.
• Optional additional interview, followed by references and an offer.