Senior Manager, Content Marketing (Demand Generation)

Location: United States

Company

hirify.global builds social-first ecosystems and integrated strategy, talent, media, and technology solutions for digital brands.

What you will do

• Own the content strategy and editorial calendar across awareness, consideration, conversion, and retention stages.
• Design gated assets, nurture tracks, landing pages, and calls to action that capture, qualify, and advance leads.
• Manage and mentor writers, content specialists, owned social contributors, and freelance or agency resources.
• Build scalable workflows and AI-assisted processes for producing high-quality content at speed.
• Define content KPIs, implement tracking and attribution with marketing operations and RevOps, and report performance through the CRM and automation stack.
• Lead distribution across owned, earned, and paid channels while partnering with product, sales, and demand generation teams.

Requirements

• 5–7 years of experience in content marketing, digital marketing, or communications, including ownership of content as a lead-generation channel.
• Proven results in traffic-to-lead conversion, MQL and SQL growth, pipeline influence, and content-assisted revenue or ROI.
• Experience leading and mentoring content teams and managing freelance or agency resources.
• Strong understanding of marketing automation and CRM platforms such as HubSpot.
• Experience distributing content across owned, earned, and paid channels.
• Data-driven, funnel-minded approach with fluency in influencer and social-first marketing.

Culture & Benefits

• Fluid, creative, growth-oriented, open, collaborative, and fast-paced work environment.
• Comprehensive benefits and total rewards package.
• Performance-led, market-aligned compensation with regular reviews and progression based on demonstrated impact.
• Commitment to diversity, equity, and inclusion, with accommodations available during the recruitment process.
• Hiring decisions are made by human hiring teams; AI tools are not used to screen, assess, rank, or select candidates.