2 дня назад
Manager, B2B Marketing
84 000 - 105 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, B2B Marketing (Digital Campaigns/Marketing Automation): Developing and executing data-driven B2B marketing campaigns across email, web, social, and other digital channels with an accent on audience segmentation, CRM execution, content activation, and performance optimization. Focus on building multi-channel workflows, analyzing funnel performance, and coordinating timelines and deliverables across cross-functional teams.
Location: US CA Beverly Hills, with additional role locations in New York, Los Angeles, Chicago, and Nashville
Salary: $84,000–$105,000 USD per year
Company
operates Ticketmaster, a global live-event ticketing marketplace and provider of live entertainment ticketing products and services.
What you will do
- Develop and execute integrated B2B marketing campaigns across email, web, social, and other digital channels.
- Manage campaign execution in marketing automation and CRM platforms, including audience segmentation, landing pages, workflows, and performance measurement.
- Identify content opportunities and collaborate with content, design, communications, sales, operations, and events teams.
- Support website, landing page, creative, and other digital marketing initiatives.
- Analyze campaign, engagement, and funnel performance and improve results through testing and optimization.
- Own initiatives from planning through launch, coordinating timelines, deliverables, stakeholders, business units, and affiliated brands.
Requirements
- 4–6 years of experience in B2B marketing, campaign marketing, or a related discipline.
- Experience developing and executing multi-channel campaigns that drive engagement and business results.
- Experience with marketing automation and CRM platforms, including Pardot/MCAE and Salesforce.
- Experience with audience segmentation, campaign execution, performance reporting, website and landing page updates, WordPress, and basic HTML.
- Strong understanding of digital marketing channels, campaign measurement, optimization, analytics, written communication, and stakeholder coordination.
- Bachelor’s or Master’s degree in Marketing, Marketing Communications, Business, or a related field preferred.
Nice to have
- Experience with Adobe Creative Suite, Canva, or similar visual content creation tools.
- Experience in ticketing, live events, entertainment, technology, or SaaS.
Culture & Benefits
- Medical, vision, dental, mental health benefits, and access to FSA or HSA accounts.
- Paid time off, holidays, sick time, and personal days.
- 401(k) program with company match and stock reimbursement program.
- Caregiver leave, fertility, adoption, foster, surrogacy, and new-parent support.
- Career development programs, tuition reimbursement, and student loan repayment.
- Volunteer time off and crowdfunding match.
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