Paid Media Manager (Fintech)

Company

Airwallex provides an integrated payments and financial platform for global businesses, covering business accounts, payments, spend management, treasury, and embedded finance.

What you will do

• Develop and execute multi-channel paid media strategies across SEM, paid social, programmatic/display, YouTube, and retargeting.
• Plan, forecast, pace, and manage budgets against CAC, ROAS, pipeline, and ROI targets.
• Build and manage campaigns end-to-end, including keywords, audiences, ad copy, creative testing, bidding, and campaign governance.
• Optimize performance through A/B, multivariate, and holdout experiments to improve CTR, CVR, and CPL.
• Manage tracking and attribution using UTMs, pixels, offline conversions, and Salesforce or Marketo integrations.
• Partner with Growth Strategy, Product Marketing, Creative, Analytics, and RevOps to scale demand generation insights across regions.

Requirements

• 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce.
• Hands-on expertise with Google Ads, LinkedIn Ads, and Meta Ads.
• Proven ability to optimize campaigns for pipeline, ROI, and LTV:CAC efficiency.
• Strong analytical skills with Excel or Sheets and tools such as Looker, Tableau, or GA4.
• Experience with Marketo, HubSpot, Salesforce, or other marketing automation and CRM systems.
• Strong project management, communication, and attention to detail across multiple simultaneous campaigns.

Nice to have

• Experience with YouTube, Reddit, Quora, and programmatic advertising platforms.

Culture & Benefits

• Work on high-visibility problems in global payments and financial technology.
• Collaborate with teams across Growth Strategy, Product Marketing, Creative, Analytics, and RevOps.
• Take ownership of complex initiatives and contribute to scalable demand generation frameworks and best practices.
• Join a global organization with more than 2,300 employees across 27 offices.