Paid Media Strategist (Paid Social)

Location: Remote, based in the United States

Salary: $89,000–$138,000 per year, plus equity

Company

hirify.global provides financial guidance and tools across insurance, lending, wealth, mortgage, banking, investing, and credit card services.

What you will do

• Own paid social strategy, execution, and performance across multiple financial services verticals.
• Build, launch, QA, pace, troubleshoot, and optimize campaigns across Meta, TikTok, and other platforms.
• Create testing roadmaps for audiences, bidding strategies, conversion events, creative concepts, and funnel experiences.
• Monitor performance, allocate budgets, diagnose delivery and tracking issues, and translate trends into recommendations.
• Partner with data, analytics, and engineering teams on attribution, backend events, and measurement frameworks.
• Lead creative, landing page, funnel, platform partnership, and competitive research activities.

Requirements

• 5+ years of paid social experience, preferably in performance marketing or lead generation.
• Direct hands-on experience with both Meta Ads Manager and TikTok Ads Manager is required.
• Experience scaling paid social budgets, preferably with six-figure monthly spend, while maintaining or improving CPA, CAC, or ROAS.
• Strong analytical skills and experience working with platform and backend business data.
• Experience troubleshooting tracking, attribution, and reporting discrepancies.
• Experience writing creative briefs, managing multiple workstreams, and communicating recommendations to non-technical stakeholders.

Nice to have

• Experience with LinkedIn, Reddit, Quora, or X advertising.
• Financial services, regulated-category, lead-generation funnel, marketplace, or affiliate-model experience.
• Experience optimizing backend events, CAPI/server-side tracking, UGC creative, creator partnerships, or video production workflows.
• Comfort working with legal, compliance, or brand review processes.

Culture & Benefits

• Flexible remote and in-office work options with support for remote employees.
• Medical, dental, and vision coverage, plus mental health support.
• Flexible vacation time, holidays, company shutdown, new parent leave, and a paid sabbatical after five years.
• Wellness, cell phone, Wi-Fi, home office equipment, and coworking stipends for eligible remote employees.
• 401(k) with a 4% company match, FSA/HSA contributions, disability and life insurance, and financial planning support.
• Employee resource groups, hackathons, team events, volunteer time off, and charitable matching.