Brand Marketing Manager (Societies)

Location: Charlottesville, United States

Salary: $93,000–$140,000 per year, plus eligibility for an annual incentive bonus.

Company

hirify.global is a global organization focused on investment excellence, professional growth, ethical standards, and better financial markets, serving nearly 200,000 charterholders across 160 markets.

What you will do

• Connect Global Brand Marketing, Global Society Relations & Operations, and CFA Societies to coordinate society-facing brand activation.
• Translate enterprise strategies and campaigns into localized activation models, playbooks, toolkits, frameworks, and guidance.
• Build relationships with society leaders, marketing teams, regional stakeholders, agencies, and external partners to improve adoption and execution.
• Support brand governance, reviews, approvals, risk mitigation, training, webinars, workshops, and knowledge sharing.
• Manage the Society marketing asset ecosystem, including digital asset management platforms and campaign resources.
• Track participation, adoption, engagement, activation quality, budgets, vendors, timelines, and project outcomes.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related discipline, or equivalent education and experience.
• Experience in integrated marketing, brand activation, regional or field marketing, partnership marketing, or a related area.
• Experience delivering multi-market or global marketing programs in a complex, matrixed organization.
• Ability to translate global strategies into locally relevant execution while maintaining brand consistency.
• Experience building relationships, influencing stakeholders, managing complex projects, budgets, agencies, vendors, and concurrent workstreams.
• High proficiency in Microsoft Office and familiarity with project management and collaboration platforms; ability to work with stakeholders across regions and time zones.

Nice to have

• Experience with chapters, affiliates, franchises, member organizations, regional offices, strategic partners, or distributed networks.
• Knowledge of financial services, professional education, membership organizations, or association environments.

Culture & Benefits

• Comprehensive medical benefits and health coverage.
• 12% employer contribution to a 401(k) or pension plan.
• Generous time off and flexible work options.
• Wellbeing and professional development programs.
• Global work environment focused on investor-first principles, ethics, and professional growth.