Growth Initiatives Coordinator

Location: Hybrid role based in Camden, New Jersey 08103, United States

Salary: $70,000–$96,300 annual base salary

Company

Campbell’s is a food company with a portfolio of established brands across meals, snacks, beverages, and consumer packaged goods.

What you will do

• Coordinate inbound and outbound licensing deals, external partnerships, and enterprise growth programs.
• Manage communications and day-to-day relationships with licensors, agencies, partners, and industry collaborators.
• Support negotiations, renegotiations, addendums, legal discussions, and payment coordination with finance and brand teams.
• Coordinate asset delivery, brand alignment, quality assurance, trafficking, and integrated marketing activations.
• Maintain licensing trackers, meeting materials, project updates, partner information, and next steps.
• Identify new opportunities and prepare internal pitches across entertainment, sports, media, fashion, lifestyle, and CPG partnerships.

Requirements

• At least 2 years of experience in licensing, partnerships, integrated marketing, brand marketing, experiential marketing, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, Sports Management, or a related discipline.
• Background or demonstrated interest in licensing across entertainment, media, CPG, sports, lifestyle, or similar areas.
• Strong project management, organization, communication, and attention-to-detail skills.
• Ability to manage multiple projects, timelines, budgets, contracts, trackers, deliverables, and cross-functional stakeholders.
• Comfort coordinating with external licensors, agencies, partners, and internal teams.

Nice to have

• Experience working with licensors, agencies, talent, or sports and entertainment organizations.
• Experience owning and optimizing agency relationships.
• Knowledge of sports, entertainment, media, fashion, lifestyle, and CPG partnership landscapes.
• Experience supporting experiential activations, partner reporting, licensing summits, or marketing program delivery.

Culture & Benefits

• Medical, dental, disability, accidental death and dismemberment, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site day care, and company store at the world headquarters.
• Employee donation and volunteer matching through the Campbell’s Cares program.
• Employee Resource Groups support employees and communities.