Principal, Mid-Market Content Strategy (Fintech)

Location: Mountain View, California, United States

Base salary: $205,000–$277,500 per year, with potential bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform serving approximately 100 million customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own the end-to-end content strategy for the mid-market audience across awareness, decision, expansion, and advocacy.
• Build persona definitions for CFOs, controllers, and finance, operations, and HR leaders using research, sales input, and customer conversations.
• Map content to buyer personas and journey stages, identify gaps, and prioritize content creation across formats and channels.
• Partner with demand generation, field marketing, account-based marketing, product marketing, and sales teams on campaigns, events, messaging, and distribution.
• Establish measurement for engagement, pipeline influence, and content consumption by journey stage.
• Build scalable content operations through briefs, standards, reuse, atomization, and AI capabilities.

Requirements

• 10+ years of experience in content strategy, content marketing, or integrated B2B marketing.
• Significant experience serving mid-market or enterprise buyers in SaaS or fintech.
• Demonstrated expertise in persona- and buyer-journey-based content architecture.
• Portfolio covering thought leadership, gated and ungated assets, web journeys, nurture content, event narratives, and sales enablement.
• Strong analytical, editorial, writing, influencing, and cross-functional collaboration skills.
• Familiarity with SEO/AEO, AI-powered content operations, CMS, and martech workflows.

Culture & Benefits

• Principal-level individual contributor role with broad cross-functional influence.
• Competitive compensation with performance-based rewards.
• Potential cash bonus, equity rewards, and benefits according to applicable plans.
• Regular compensation comparisons across ethnicity and gender categories to support pay fairness.