5 дней назад
Corporate Marketing Communications Lead
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Corporate Marketing Communications Lead (Brand Strategy and PR): Developing and executing corporate brand, thought leadership, PR, and integrated marketing programs for a healthcare organization with an accent on brand governance, strategic storytelling, and media relations. Focus on translating complex healthcare perspectives into client-facing content, leading proactive media engagement, and coordinating cross-functional campaigns across US and global teams.
Location: Hybrid in New York, NY or Philadelphia, PA, United States
Company
brings together advisory, medical, and marketing teams to improve access to healthcare and support every patient.
What you will do
- Lead the evolution, governance, and consistent application of the corporate brand across US Marketing channels.
- Develop annual corporate brand, thought leadership, PR, and media plans in partnership with Corporate Marketing leaders.
- Monitor competitor activity, brand awareness, media coverage, and market perception, translating insights into performance recommendations.
- Develop strategic storytelling and evidence-based perspectives on healthcare challenges with senior leaders and subject matter experts.
- Lead thought leadership programs, including planning, briefing, writing, editing, design, publication, and integrated social, media, and digital campaigns.
- Build media relationships and lead press releases, byline articles, executive commentary, awards, speaking opportunities, sponsorships, and industry partnerships.
Requirements
- Extensive corporate marketing experience in an agency or consultancy setting.
- Experience ideally within healthcare, life sciences, or professional services.
- Expertise in brand strategy, positioning, and corporate communications.
- Proven success leading integrated marketing and thought leadership programs, with a strong PR and media relations background.
- Excellent writing, content creation, and editorial skills.
- Experience influencing senior stakeholders, leading cross-functional collaboration, and working in a global organization; proficiency in AI-enabled marketing tools.
Culture & Benefits
- Work as part of a central Corporate Marketing team with colleagues in digital, content, campaigns, analytics, and communications.
- Collaborate across Corporate Marketing, Commercial, Strategy, and Capability teams and geographies.
- Contribute to a purpose-driven healthcare organization focused on ensuring every patient is identified, treated, supported, and cared for equally.
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