Senior Product Marketing Manager (AI)

Location: Hybrid, with three days each week in the London office

Company

hirify.global is building Clara, an AI platform for small home-service businesses, including HVAC, plumbing, and electrical services. Clara is used by more than 2,000 businesses and handles over 10,000 calls per day.

What you will do

• Establish the Product Marketing function and build an evidence-based understanding of Clara’s highest-value customers, segments, needs, trust barriers, and competitive landscape.
• Own customer segmentation, positioning, value propositions, messaging hierarchy, category narrative, and competitive differentiation.
• Partner with Product, Design, User Research, Data, Growth, and Creative to influence roadmap decisions and connect customer problems with product hypotheses and measurable outcomes.
• Turn market questions into experiments covering segments, propositions, onboarding, pricing, packaging, product concepts, campaigns, and channels.
• Lead audience, proposition, narrative, briefs, success criteria, launch positioning, market-facing content, and post-launch learning for launches and repositioning.
• Research willingness to pay and execute pricing, tier, packaging, and commercial-model experiments.

Requirements

• Experience using customer research, market evidence, and product data to shape product positioning and go-to-market strategy.
• Demonstrated impact on activation, conversion, adoption, retention, willingness to pay, or launch performance.
• Experience working on a recognized product or brand that earned strong customer trust and loyalty.
• Ability to identify and validate high-value customer segments, develop propositions and messaging, design commercial tests, and lead launches or repositioning from hypothesis through results.
• Ability to work strategically and hands-on, collaborate closely with Product and Growth, challenge senior leaders with evidence, and establish a new function without an existing playbook.
• Hybrid availability with three days per week in the London office.

Nice to have

• Experience with self-serve SMB or product-led growth products.
• Experience serving very small businesses or skilled trades.
• Experience with AI products.

Culture & Benefits

• Work in an AI-native Growth organization alongside agents supporting acquisition, analytics, research, SEO/GEO, and experimentation.
• Collaborate directly with the founders and Product, Growth, Design, Creative, Research, and Data teams.
• Help shape how small businesses adopt and work with AI agents.
• Meaningful investment in learning and professional growth.
• Competitive compensation, equity, a health plan, and paid time off.
• Inclusive environment welcoming different backgrounds and perspectives.

Hiring process

• Submit a resume and a landing page created for the application.
• Use the landing page instead of a cover letter to explain why you should become Clara’s first Product Marketing Manager.