Head of Brand & Content (B2B SaaS)

Location: Hybrid in Eindhoven, North Brabant, Netherlands

Company

hirify.global is an international EdTech company providing in-house-produced online training experiences across 10 countries.

What you will do

• Own and evolve the global brand identity and messaging architecture, including website content ownership.
• Lead centralised full-funnel campaigns from brand awareness through lead generation and customer expansion.
• Build and scale the content function, including playbooks, asset libraries, and repeatable production processes.
• Set the organic social media strategy, content calendar, tone of voice, and channel approach.
• Create scalable creative and campaign toolkits for field marketing teams across Europe.
• Manage and develop a team of 8 while partnering with digital, regional marketing, and product marketing leaders.

Requirements

• Leadership experience in B2B SaaS marketing.
• Experience building and scaling centralised brand and content functions in high-growth environments.
• Experience working across multiple European markets and managing multilingual content programmes.
• Strong understanding of full-funnel campaign development and the connection between awareness investment and pipeline outcomes.
• Demonstrated ability to design efficient, repeatable creative and campaign processes at scale.
• Ability to lead through ambiguity, maintain high standards, and collaborate closely with other functional leaders.

Culture & Benefits

• International, diverse, and inclusive teams with colleagues from across Europe.
• Flexible work environment with a laptop and the tools needed for the role.
• 25 days of paid holiday and a travel budget.
• Unlimited access to hirify.global learning resources and MyAcademy.
• Mental coaching, disability and pension coverage, and insurance.
• Themed team events and one fully paid annual volunteering day.