Manager, Marketing Platform Operations (Salesforce)

Location: Hybrid, requiring 3 days per week onsite at 1277 Treat Boulevard, Walnut Creek, CA 94597, United States

Salary: $132,465–$198,697 annually, with a midpoint of $165,580.

Company

AAA Northern California, Nevada & Utah provides member services and products through the AAA organization.

What you will do

• Lead, mentor, and guide a team of marketing operations professionals responsible for technical execution and platform management.
• Advise Product Marketers on digital capabilities, third-party tools, and integration strategies.
• Own Tealium iQ tagging infrastructure and ensure accurate data layer attributes and conversion tracking for Google Analytics.
• Audit and analyze server-side and client-side event data, mapping marketing data to create a unified customer journey and attribution view.
• Architect personalized user experiences with Salesforce Marketing Cloud Personalization and activate audiences through Salesforce Data Cloud.
• Oversee technical setup, onboarding, and configuration for paid media platforms including Google Campaign Manager, CM360, SA360, and social media advertising accounts.

Requirements

• Bachelor’s degree in Computer Science, Marketing, Business, Information Systems, or a related field, or an equivalent combination of education and relevant experience.
• At least 5 years of experience directly managing and leading technical teams, preferably in marketing technology or marketing operations.
• Proficiency writing and executing SQL queries for data analysis, extraction, and validation.
• Strong knowledge of Salesforce Marketing Cloud Personalization and Salesforce Data Cloud.
• Hands-on expertise with enterprise tag management systems, specifically Tealium iQ.
• Deep knowledge of digital advertising platforms and data architecture, including data layers and server-side versus client-side tracking.

Nice to have

• Salesforce Data Cloud Consultant Certification.

Culture & Benefits

• Eligibility to participate in an annual discretionary incentive plan or other incentive plans depending on the position.
• 401(k) matching at $1 for every $1 contributed, up to 6% of eligible earnings per pay period.
• Medical, dental, vision, and wellness benefits.
• Paid holidays and monthly accrued paid time off, including additional annual volunteer hours.
• Free AAA Classic Membership, AAA product discounts, and tuition reimbursement.
• Collaborative environment focused on delivering service to AAA members.