Product Marketing Sr. Partner

Location: West Des Moines, Iowa, United States

Company

hirify.global is a retirement services organization focused on annuity solutions and financial professionals.

What you will do

• Develop expertise in hirify.global’s annuity portfolio, competitive landscape, and the role of annuities in financial planning.
• Execute go-to-market strategies for product launches, enhancements, sales concepts, digital resources, training materials, and presentations.
• Translate complex product and technical information into clear messaging and content for producers, customers, and other audiences.
• Use market intelligence, performance data, and customer insights to improve positioning, collateral, digital experiences, and sales tools.
• Collaborate with Marketing, Product Development, Operations, Legal/Compliance, external index partners, and other stakeholders.
• Manage assigned initiatives from planning through execution while using technology, automation, and AI to improve marketing effectiveness.

Requirements

• 4+ years of relevant experience in insurance or financial services marketing, sales, product training, product marketing, or a related field preferred.
• Strong knowledge of annuities and their role in the broader financial planning and retirement landscape.
• Experience using data, competitive intelligence, and market insights to develop differentiated positioning and marketing recommendations.
• Excellent written and verbal communication skills, including the ability to simplify technical concepts and influence stakeholders.
• Strong project management, critical-thinking, problem-solving, and adaptability skills.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Culture & Benefits

• Inclusive and dynamic work environment.
• Collaboration across marketing, product, operations, legal, compliance, and external partners.
• Commitment to inclusion and equal employment opportunity.
• Military Friendly Employer with support for veterans.