Social Lead (AI)

Location: London, United Kingdom; hybrid

Company

hirify.global designs, builds and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with more than 300 clients across 40+ countries as part of The Brandtech Group.

What you will do

• Lead organic social strategy across TikTok, Instagram, Facebook and emerging platforms to drive reach, engagement and community growth.
• Advise brand teams and integrate organic social activity into wider campaigns within Integrated Agency Teams.
• Set creative standards across short-form video, Reels, TikTok, Stories, UGC, motion and static content.
• Build a test-and-learn culture, monitor cultural conversations and identify authentic opportunities for brands.
• Guide influencer and creator briefs, oversee tone of voice and claims accuracy, and collaborate with paid social teams on content amplification.
• Lead and develop social content specialists, manage workload, own the editorial calendar and embed AI tools into workflows.

Requirements

• Track record of standout consumer-brand content and community growth, including short-form video and creator-led work.
• Experience leading social strategy and execution across TikTok, Instagram, Meta and emerging platforms.
• Experience managing and developing teams in a fast-paced, multi-brand environment.
• Confidence using social data and listening tools such as Sprinklr and Meltwater to produce actionable recommendations.
• Experience with influencer and creator partnerships, paid social collaboration, client relationships and localising global frameworks.
• Familiarity with content operations, Gen AI tools, and UK regulatory guidance including ASA/CAP, CMA, brand safety and claims substantiation.

Culture & Benefits

• Work in an ambitious, imaginative, inspirational and results-focused environment.
• Continuous learning and listening are part of the working culture.
• Commitment to an inclusive, pro-inclusive and anti-racist workplace.
• Environmental sustainability is embedded across departments and project lifecycles.