обновлено 8 дней назад
Social Director (Paid Social)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Social Director (Paid Social) (Performance Media/Advertising): Leading paid social planning, activation, reporting, and client delivery for Audible campaigns across France, Italy, Germany, and Spain with an accent on performance strategy, audience planning, and cross-market media operations. Focus on managing multi-platform campaigns, developing testing agendas, optimizing web and app-install activity, and leading local and global teams.
Location: London, United Kingdom. Hybrid role with teams in the office around four days a week. Applicants must have the right to work in the UK.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized advertising at scale.
What you will do
- Lead paid social planning, activation, optimization, reporting, and quality assurance across client accounts.
- Manage brand and performance campaigns for web sign-ups and mobile app installs across Meta, Instagram, Snap, TikTok, Pinterest, and other platforms.
- Develop paid social strategies, testing agendas, performance insights, and recommendations aligned with client KPIs.
- Lead client calls, presentations, research projects, quarterly reviews, and relationships with media partners and regional stakeholders.
- Manage local and global teams, monitor workloads, support recruitment, and develop junior employees.
- Improve paid social buying standards, operational efficiency, finance processes, and cross-channel collaboration.
Requirements
- Experience in performance media with strong expertise in paid social.
- Strong understanding of paid social within the performance and digital media ecosystem.
- Experience with social performance campaigns, brand and performance KPIs, mobile app-install campaigns, and tracking solutions.
- Proven people management, leadership, communication, organization, and stakeholder management skills.
- Hands-on experience planning, buying, and optimizing across social channels.
- Right to work in the United Kingdom required.
Nice to have
- Qualifications in mathematics, data, or media.
- Professional digital media or advertising qualifications.
Culture & Benefits
- Hybrid working model with regular in-office collaboration and events.
- Access to global and WPP networks, professional connections, and learning opportunities.
- Medical, group retirement, vision, and dental insurance.
- Paid time off, partner discounts, and employee mental health awareness days.
- Inclusive environment supported by employee resource groups and development initiatives.
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